BOOTH SIZE: 10 x 20 ft. inline
LifeSmart tasked my team to create their first custom booth for the 2014 International Home and Housewares Show in Chicago, Illinois. I approached this project with the intention of highlighting Lifesmart's mission and vision along with emphasis on technology. Their mission was to combine home comfort technologies in smart, easy ways to make life more comfortable.
Overall booth design:
Client wanted a high-tech and modern booth that highlights "innovative home-comfort" image the brand stands for.
Figure out a smart way to display client's products with minimal visual clutter. It was important
Client's brand attributes:
IMAGINATIVE / GENUINE / CLEAR / FRIENDLY / PROGRESSIVE
CREATIVE / POSITIVE / SUCCINCT / RELATABLE / CONTEMPORARY
LifeSmart had a positive reaction to the final booth design. The gentle curving wooden accents and reception counter set the branded tone in the exhibit space at the International Housewares Show.