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COMPANY OVERVIEW

Orbus Company is a market-leading, privately owned group of companies, that manufacture and trade only supply of portable modular exhibit and display, products, and graphics and solution.
COMPANY: ORBUS EXHIBIT & DISPLAY GROUP
SERVICES: EXHIBIT DESIGN
WORK EXPERIENCE: AUG 2013-JUN 2014

Glad you're here but this project is a throwback.

This is an older case study, and my skills have leveled up since then. Head over to My Work for my recent stuff.

MY ROLE

This is a sample of my exhibit design work from my time at Orbus Exhibit. I provided custom exhibit/trade show booths for clients and account manager while documenting requirements and addressing technical concerns.

Trade shows are a great place to sell products, increase brand recognition, and network with potential clients. However, it is also easy to disappear in a sea of competitors. The goals was to not only ensure that the booths captured the brand essence but also provided a custom booth that stands eyes in potential customers.

01 // SAMPLE WORK 01

CLIENT: LIFESMART
EXHIBITION: INTERNATIONAL HOME + HOUSEWARES SHOW
BOOTH SIZE: 10 x 20 ft. inline
Lifesmarts logo with tagline 'the next level in comfort'.
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Logo for International Housewares Association
LifeSmart tasked my team to create their first custom booth for the 2014 International Home and Housewares Show in Chicago, Illinois. I approached this project with the intention of highlighting Lifesmart's mission and vision along with emphasis on technology. Their mission was to combine home comfort technologies in smart, easy ways to make life more comfortable.
Overall booth design:

Innovative home-comfrot

Client wanted a high-tech and modern booth that highlights "innovative home-comfort" image the brand stands for.
Design challenge:

Minimal visual clutter

Figure out a smart way to display client's products with minimal visual clutter. It was important
Client's brand attributes:

We're:

IMAGINATIVE / GENUINE / CLEAR / FRIENDLY / PROGRESSIVE

Tone of voice: 

CREATIVE / POSITIVE / SUCCINCT / RELATABLE / CONTEMPORARY
3D layout of a branded exhibition booth with labeled features including laminate canopy and countertop, LED lit logos, TV monitor, open meeting area, product podium, and reception counter on blue flooring.

OUTCOME

LifeSmart had a positive reaction to the final booth design. The gentle curving wooden accents and reception counter set the branded tone in the exhibit space at the International Housewares Show.
LifeSmart combines home comfort technologies in smart, easy to use ways to make life more comfortable.

02 // SAMPLE WORK 01

CLIENT: LUMINII
EXHIBITION: SDA LIGHTING SHOWCASE
BOOTH SIZE: 10 x 10 ft. inline
Luminii brand logo.

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SDA Lighting Showcase 2014, New York City's premier lighting exhibition.
At the SDA Lighting Showcase, a customized booth was created to highlight Luminii’ dedication to developing customizable lighting that creates inspiring space. The company believed lighting should accentuate a space so that architecture can be appreciated by all who inhabit that space. Though very simple and clean looking, a lot of details were involved in the manufacturing of the light displays. The 10x10 booth was first installed at the SDA Lighting Showcase and then expanded out to a 10x20 booth the next year.

FEATURES

Three gold-colored wireframe perspective views of a booth or display structure labeled 'Illuminii' with a ramp, shelves, and two panel areas.

OUTCOME

Luminii was thrilled with the booth design execution. The booth designed highlighted their belief that lighting should accentuate their space. At the SDA Lighting Showcase, their first booth received a lot of visitors from attendees. The following year, Luminii expande their 10x10 inline booth to a 10x20 inline to increase the number of visitors in the space.
Modern exhibition booth for Luminii featuring illuminated vertical and horizontal light fixtures on white walls and counters with flower arrangements.
Modern indoor exhibition booth with lit horizontal wall shelves, a reception counter displaying 'luminii' logo, and a vase of flowers on the counter.

FINAL DESIGN

Lighting should accentuate our spaces so that architecture can be appreciated by all who inhabit them.
Modern trade show booth with a large 'luminii' sign, illuminated display panels, a mounted screen, and hanging lights.